Here the versatility in design is expressed in all its shades.

In this project, there was a requirement to design a joint booth for a coffee company and for a coffee machine import company, for MICE - a coffee exhibition held every two years in Melbourne, Australia.

One of the owners had returned from a trip to New York at the time and asked me to design the exhibit booth inspired by a typical New York neighbourhood basketball court.

"The Cage", as the New Yorkers call it, is the coolest place to be in the neighbourhood where a ritual of basketball and artist parties is combined.

The goal was to bring all the elements of the "cage" to the exhibition stand. The New York basketball court was expressed in all its shades, from the brick wall and the graffiti painted by a well-known graffiti artist, the plumbing on the walls, the basketball hoop including the ball and to the bicycles parked at the entrance.

The stand stood out for its dynamic design and attracted a lot of attention. The Unic coffee machine company duplicated this design in various exhibitions around the world.

The booth design was done in collaboration with Exhibition Co, the leading company in the construction of exhibition booths in Australia.